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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas luxury jets are tempting buyers with their sleek shapes, luxurious cabins - and progressively, their usage of alternative fuels.
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Fuel producers and [jetmakers](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) are eager to showcase unique types of air travel fuel considered less harmful to the environment, from utilized cooking oil to the clearly less attractive meat waste.
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[Business jet](https://www.pinterest.com.au/missionnewenergy/) operators, like [airline](https://forest500.org/rankings/companies/mission-newenergy-limited) companies, have actually [acquiesced environmental](https://www.google.com/search?kgmid=/m/0cqd_rb) pressure on aviation and committed to halving carbon emissions by 2050 compared to 2005.
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Their hope is that embracing sustainable fuel to curb emissions could make company jets more appealing to ecologically conscious purchasers - particularly corporations dealing with questions over sustainability from [investors](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) or green campaign groups.
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The availability of less [polluting private](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) jets could likewise spare the rich and popular the unfavorable promotion experienced by Britain's Prince Harry and his spouse Meghan over a current personal jet journey to southern France.
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Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.
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The [current waste-based](https://www.bloomberg.com/profile/company/MNELF:US) fuels include "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) producer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 aircraft on display are anticipated to be powered by 150,000 gallons of other sustainable fuel blends anticipated to be pumped at the show.
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FLIGHT SHAMING
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[Private jets](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) account for less than 0.1% of overall annual carbon [emissions](https://stocktwits.com/symbol/MNEL) internationally, but can produce, on average, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has defended his occasional usage of personal jets to guarantee his household's safety, and has actually said that on the [rare events](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) he does not fly commercially he offsets his emissions.
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But [planemakers](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) say incidents such as the furore over his itinerary have actually added fresh difficulties for an industry currently striving to justify its contribution to cutting business expenses.
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"Incidents of flight shaming including using personal jets are unfortunate when you consider that our industry has actually delivered fuel performance enhancements of 40% over the past 40 years," stated Bombardier Aviation [President David](https://www.google.com/search?kgmid=/m/0cqd_rb) Coleal.
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Bombardier believes [increased sustainable](https://www.crunchbase.com/organization/mission-newenergy) fuel usage will assist the industry make inroads with corporations and rich purchasers. According to market information, billionaires only have a 19% service jet ownership rate.
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But even an image transformation - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for going to planes - is not likely to satisfy all critics at the Oct 22-24 high-end jet event.
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Environmentalists and some analysts remain hesitant that biojetfuels, normally combined 50-50 with kerosene, will make a considerable effect on public perceptions about high-end travel.
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"No amount of [Jatropha](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) or Brazil-nut fuel can make service jets look eco-friendly," said aviation analyst Richard [Aboulafia](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4).
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Demand from [organization jet](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) operators for renewable fuels now far supply and their interest could drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) at its California plant, might broaden production up to 150 million [gallons](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) by 2022.
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Corporate charter business and experts are likewise seeing more interest from [customers](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) who desire to purchase carbon credits to offset emissions from their [flights](https://www.bloomberg.com/profile/company/MNELF:US).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a business jet utilization study his business just recently finished for a Fortune 500 business.
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"At the end of the day, I think that price, cost per hour, range, speed and efficiency, that's still the (sales) chauffeur. But I believe people are ending up being more familiar with the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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